
Roku has announced that it has made a number of improvements to its NFL Zone in the runup to Super Bowl LVIII that are designed to offer the best possible viewer experience.
In 2023, Roku was the most popular streaming platform used by viewers to watch the Super Bowl, with approximately half of all streams coming through the Roku platform, and Roku is hoping to build on that success by providing a best-in-class viewing experience, the company said.