Rhinestones, cowboy hats and a whole lot of denim; not a hen party entourage, a Glastonbury fit or a Nashville rodeo, but the queues outside Tottenham Hotspur Stadium this week, as Beyoncé kicked off her UK tour. And, seemingly, a new national dress code.
Since the release of the Cowboy Carter album, Beyoncé fans have been quick to adopt the rancher style, sparking a surge in interest for western-inspired fashion. On Vinted, searches for “western” are up by 16% year on year this month, with “rodeo” up 13%. Meanwhile, denim searches have risen 8%.
