The person in charge of marketing for Rocco’s Pizza & Cantina in Omaha, Nebraska is a genius. They found a way to supercharge their tourism dollars from the annual NCAA Men’s College World Series.
While downtown is dotted with excellent bars catering to the masses of college baseball fans who descend upon eastern Nebraska each summer, Rocco’s has found a way to cater to their insatiable demand for booze, innate homerism, and unquenchable thirst for competition. And, more importantly, they found a way to sell that fandom at $4.50 per shot.
Behold, the glory that is Rocco’s College World Series Jell-O Shot Challenge, an annual competition that honors the glorious invention of one of America’s greatest heroes, Army mathematician, Harvard professor, and expert pianist and satirist Tom Lehrer. The good folks at Rocco’s give patrons the chance to back their teams one wiggly, sugary slurp at a time:
