Cruises have long been established in the mainstream travel market. Many holidaymakers like the fact that they can visit several destinations without constantly changing hotels; the room travels with them, costs are predictable, and the organisational effort remains manageable. Demand has risen in recent years, both on the high seas and on inland waterways, and this trend is likely to continue in 2026.
River cruising in particular is on the rise. According to the German Travel Association (DRV), cruises were among the most dynamic areas of the German travel market in 2025. German holidaymakers spent around 6.7 billion euros on ocean and river cruises, an increase of 8 percent from the previous year.
