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The Guardian - UK
The Guardian - UK
Business
Phillip Inman

Rip-off Britain: why everything we buy now costs a fortune

Tiny supermarket shopping trolley with coins inside.
Since 2020, UK food prices have soared by more than 20%. Photograph: Acorn 1/Alamy

David Cameron was famously asked the price of bread a decade ago and struggled to answer, saying instead he used an electric breadmaker. The answer was around 47p.

Then, the Tories were struggling to deal with a cost of living crisis and were accused of being out of touch. Now, here we are again a decade later, with the prime minister Rishi Sunak and his chancellor Jeremy Hunt being accused of having no clue. Only now an average white loaf is £1.37 – and this time it’s not just politicians that are under pressure to do something about it.

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