Rihanna’s recent pregnancy reveal is all the advertising her lingerie line needs, but the star has still prepared a hot lineup of styles for this year’s Valentine’s Day celebrations. The collection, which takes on an appropriate red and lace theme, features pieces for men, too — ridding lingerie of its gendered connotations and finally letting guys get sexy.
Since its launch in 2018, Savage X Fenty has embraced all genders, body types, and ethnicities in both its offerings and campaigns. In doing so, the brand has experienced explosive revenue growth. It has influenced luxury fashion giants like LVMH to invest in Savage X Fenty, unseated popular lingerie companies like Victoria’s Secret that have long rejected inclusivity, and, most recently, opened its first brick-and-mortar store in Las Vegas, with more locations to come. Savage X Fenty has also teased maternity styles for obvious reasons, promising hot yet comfortable pieces. Simply put, there’s something for everyone at Rihanna’s brand, which is why everyone loves it.
