The NFL would prefer that its Super Bowl halftime shows be as entertaining, but innocuous, as possible. Minus one legendary Janet Jackson/Justin Timberlake incident, that’s generally the way it’s been. In the earliest iterations of Super Bowl halftime shows, it was a lot of “Up With People,” who made the Osmonds look like Slayer.
So, it’s highly interesting that Rihanna was selected to be the marquee halftime performer for Super Bowl LVII in Glendale, Arizona, on January 12, 2023. It’s highly interesting the NFL offered, and equally fascinating that Rihanna agreed. The show is now a partnership between the NFL, Apple Music, and Jay-Z’s ROC NATION agency.
