Richard Madeley has issued a grovelling apology to musician Sam Smith on Good Morning Britain. The ITV presenter, appearing alongside co-host Susanna Reid, was leading a discussion on Sam Smith’s latest music video for I'm Not Here to Make Friends.
The singer caused a stir online with their new music video, dancing in corsets, suspenders and nipple tassels during the piece. However, as Richard introduced the show segment, he referred to the singer, who uses they/them pronouns, as "he".
After being cut off by Susanna, Richard apologised for the mistake, before a similar mishap happened later in the segment, when he did the same to a guest. Richard said: "I am so sorry. I will learn to do that."
