Richard Madeley was blasted over what viewers dubbed a "patronising" remark to a Labour MP on Good Morning Britain today.
The 65-year-old presenter and co-host Kate Garraway were joined by Shadow Culture Secretary Lucy Powell as she discussed why the UK hadn't enforced tougher sanctions against Russia yet.
She suggested that sanctions could indeed go further and that Labour is calling to close loopholes for Russians based in this country to get around.