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Evening Standard
Evening Standard
Business
Meghann Murdock

Rich buyers expand property searches to south and east London areas

Rising prices are pushing high earners out to areas east and south of the capital

(Picture: Shutterstock / ZGPhotography)

Wealthy London buyers may have once confined their house hunt to popular urban villages in Zones 1 and 2, but rising prices are even pushing those with higher-than-average salaries — and therefore more borrowing power — out to the south and east of the capital.

Dartford in Kent, its neighbouring London borough of Bexley and Newham in the east all recorded 34 per cent growth in the number of high-earning people living there in the decade leading to the 2021 Census, according to exclusive data from estate agent Savills.

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