Senior rugby league officials are considering reviving the Great Britain brand to replace England for next year’s tour of Australia to try to provide the international game with a much-needed boost. England’s men are scheduled to visit Australia next year for three Test matches in the first Ashes series since 2003. The women’s side will play Australia in Las Vegas in March, before a two-Test series later in the year alongside the men.
The Rugby Football League and RL Commercial, the marketing arm of the sport, are giving serious consideration to bringing back the Lions for the men and the women. The idea has strong support at administrative level, with the belief that Great Britain touring Australia would create a significant buzz, greater than if England were touring.
