There was a lot riding on F1's first foray into an arena concert entertainment spectacle. Before a wheel has been turned in anger, all teams temporarily buried the hatchet and agreed to launch their liveries in unison in front of a rapidly sold out 15,000 crowd. Each team was allocated seven minutes to showcase its new livery in any way it wanted, strung together by musical acts and British comedian slash MC Jack Whitehall.
Judging from the positive reactions of those who attended, ranging from casual fans to cynical journalists, the event was a resounding success. F1 said there was a peak of 1.1 million concurrent live viewers on its YouTube channel, with 7.5 million viewers in total across various platforms, officially kickstarting the 2025 campaign.
