Asda has outlined the future food trends shaping what customers are reaching for on supermarket shelves - and it includes toast. It says retro desserts are making a comeback, shoppers are looking to make gourmet creations from purse-friendly ingredients - and 'just add water' products are on the rise.
The retailer predicts shoppers' increasing environmental awareness will see an increase in sales of regenerative crops such as ancient grains and alfalfa. Asda also believes a 'flavour bomb' trend is on the way as people experiment with different condiments and sauces to liven up purse-friendly dishes – think coffee siracha or fruity chipotle.
And even toast and the humble sandwich will get a new lease of life, according to the supermarket. It says: "As consumer purse strings are tightened, they’re still looking for excitement and enjoyment around mealtimes, but without breaking the bank. Enter, a renewed love of humble favourites.
