Reto Project’s latest lo‑fi shooter, the Reto Pano, is a reloadable 35 mm compact that promises a flavor of panoramic photography without the price tags that usually come with dedicated panoramic cameras.
The Hong Kong start‑up was founded in 2018 with the goal to "reinvent film together", and has already built a reputation for affordable and fun film cameras. But the Pano offers something new, with the option to swap between standard ratio photos and panoramic ratio with the slide of a switch. However, before you get too excited, this isn't a true panoramic camera, with the Pano using black bars to "crop" a standard 35mm frame instead of a wider panoramic ratio.
