Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - AU
The Guardian - AU
Technology
Catie McLeod

Retailers want ‘delightfully human’ AI to do your shopping, but will the chatbots go rogue?

Signs and logos of Kmart, Woolworths, Coles
ASX-listed companies Woolworths, Coles and Wesfarmers are among the businesses that have announced plans for agentic shopping assistants. Photograph: Lukas Coch/AAP

Major retailers say it won’t be long before sophisticated AI “assistants” plan your meals, organise your parties and do your shopping.

But companies, many that are already struggling with their more primitive AI chatbots, will have to balance making the newer, “agentic” bots relatable without them going rogue.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.