Nvidia ostensibly brought back the RTX 3060 12GB in late June to help gamers cope with the ongoing component crisis. Since most of the world's memory is being routed to expensive AI chips, the RTX 3060 12GB offered gamers a 12GB VRAM pool for what was supposed to be a reasonable price... if only the price remained steady. As of today, this five-year-old GPU now costs almost $500 across the world, which is just as much as the RTX 5060.
MSI's Ventus 2X OC variant of the RTX 3060 12GB launched at just $300 on its online store and $340 on Newegg. It's now listed for $480 in both places. That's a 60% increase in less than two months, compared to its lowest price. Similarly, Asus' Dual V2 OC variant was released with a $330 MSRP, which quickly rose to $360 on Newegg, and the same card is now sitting at $500, constituting a 52% price hike from launch.
