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Bangkok Post
Bangkok Post
Business

Report suggests companies tap into new digital touchpoints

Publicis Sapient metaverse
Artificial intelligence is expected to play an important role in enhancing organisations' ability to put data to work more efficiently through better analysis, data mining and predictive analytics to better understand customers' needs.

Creating value through new digital spaces, including the metaverse, leveraging data to enhance customer experiences, and supporting sustainability-orientated strategies are the key trends businesses should focus on to foster innovation and meet clients' expectations in 2023, according to Publicis Sapient, a digital transformation enabler.

The trends were highlighted in the firm's recent "Guide to Next'' report for 2023.

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