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Jon Lafayette

Report Sees Traditional TV Revenue Shrinking as OTT Gains

A stack of money

A new report from PwC sees revenue from traditional TV continuing to erode as more viewing moves to over-the-top platforms.

Traditional TV revenue in the U.S. is seen as dropping 2% to $135.3 billion on a compounded annual rate from 2022 to 2027, according to PwC’s Global Entertainment & Media Outlook from 2023 to 2027.

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