In a recent Bloomberg report, Microsoft has reportedly given up a potential $300 million in Call of Duty sales as a result of putting the game on Game Pass. In the report, Cecilia D'Anastasio said:
"The price hike and other changes to the Game Pass plans are a sign that Xbox's big streaming push is still not generating the revenue it would like eight years after launch, according to interviews with seven current and former Xbox employees. The company is putting some of its top titles on the streaming service, but that's cutting into sales of higher-margin games like Call of Duty, which came with Microsoft's 2023 acquisition of Activision Blizzard Inc., said the people, who asked to not be identified discussing internal company matters.
