As we reported previously, Amazon is about start throwing adverts into Prime Video for anyone paying the current fees. The change will happen on January 29, 2024, but you can keep it ad-free by increasing how much you pay: it'll be an extra $2.99 a month in the US and £2.99 per month in the UK. Australia will follow "later in the year", but we don't have a price on that yet. Even the ad-free option won't be entirely clear of ads, though: live sports will still include them no matter what tier you're on.
The email that Amazon has sent to subscribers (and its previous blog post) tries to portray this as a good thing: the ads are coming to make your TV experience better! The introduction of ads "will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers."
