In video games, anything goes. Really, this industry is much different than many other, more traditional ones. But there is one rule all must follow, or else you risk missing out on a lot of money or potentially killing your entire franchise: never compete with Rockstar.
But Remedy never got the memo and just kept doing it anyway. Back in 2010, the first Alan Wake came out on exactly the same day as Red Dead Redemption, which probably hammered the game’s presence and sales, considering how successful Rockstar’s second foray into westerns became. However, Remedy was then a much smaller studio, and the market was full of all sorts of experimental games, so the franchise somehow survived through that ill-advised decision.