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The Guardian - UK

Business

Sarah Marsh

‘Reinvention is the secret ingredient’: food brands harness 90s nostalgia with retro revamps

walkers crisp packets — Walkers’ first new permanent flavours in two decades, Masala Chicken and Sticky Teriyaki. Photograph: Walkers

Nostalgia for the 1990s might have reached its peak with Oasis back on tour this summer, but several of Britain’s best-known brands are also trying to make a comeback, reinventing themselves with new flavours, packaging or names.

Walkers, Nik Naks and Bacardi Breezer are among some of the brands that are adapting to try to stand out in the food and drink market.

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