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The Economic Times
The Economic Times
National
Maitreyee Thakkar

‘Reheated leftovers’: Samsung mocks Apple after iPhone Duo launch with cheeky jabs, billboard blitz and a reminder of its years in foldables

Apple has finally folded into the foldable-phone race, and Samsung is wasting no time reminding everyone who got there first. Just hours after Apple unveiled its first foldable smartphone, the iPhone Duo, Samsung appeared to have a message for its newest rival. The post does not name Apple or the iPhone Duo, but the timing makes the target difficult to miss. Apple unveiled the Duo on September 9, introducing its first foldable iPhone more than seven years after Samsung entered the category with the Galaxy Fold.

Samsung’s not-so-subtle message

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