It has been 10 years since Lawrence Siow joined Merz Aesthetics. The global company's regional president, he leads strategy and operations in Asia Pacific, where non-invasive cosmetic procedures have gained popularity over the past decade, even among a younger audience.
"Medical aesthetic treatments are now seen as important components of a holistic self-care regime. People look to them for making small adjustments and enhancements, rather than drastic changes," said Siow. "Appreciated by any age demographic, customised prejuvenation or tweakments can be a way to refresh one's appearance with natural looking outcomes."
