People had a lot to say about Reformation's first swimsuits in 2019. Fashion outlets called them "the most Instagrammable." Shoppers who had built the brand's cult following, alongside celebrities including Selena Gomez, Taylor Swift, and Kendall Jenner, called the high-rise bikini bottoms and deep V-neck one-pieces "dreams," "goals," and, in one hyper-enthusiastic Instagram comment, "everything."
Reformation's own team probably agreed with those first impression reviews. Still, they labeled the collection's Econyl fabric, a regenerated nylon-substitute made from plastic bottles, "not sustainable enough." Then after selling through the initial drops, Reformation retired its swimwear section entirely.
