Sarah Pochin’s claim on Saturday that she was driven mad by “seeing adverts full of black and Asian people” might have seemed like another hard-right hard sell from a politician who used one of her first sessions in the Houses of Parliament to ask Keir Starmer if he’d “ban the burqa”.
The Runcorn and Helsby MP was later forced to apologise, saying her comments about advertising were “phrased poorly”, but as well as highlighting what the prime minister described as “racist” views, they also pointed to a very real change the advertising sector has seen in the past five years.
