Reddit, which will soon launch an Initial Public Offering (IPO), is a great company but may not be a sound investment.
It's a great company because it has a high following among online communities and is actively involved in discovering, discussing, and sharing content on highly controversial topics. They make it one of the most popular online social media platforms; some call it "the front page of the internet."
Social media platforms that keep users actively engaged make outstanding investments. Active users generate controversy, which feeds into positive WOM and buzz for the platform and the brand.
