The sooner we spot the symptoms of cancer, the sooner we can get it treated - but many of us delay seeking help when we sense something isn't right.
A recent poll showed around half of us Brits put off contacting a GP for up to six months after noticing red-flag cancer symptoms.
A survey by global public opinion and data company YouGov found that just under half the 2,468 people quizzed contacted their GP within half a year of experiencing serious symptoms such as unexplained weight loss and a new or unusual lump.