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Alasdair Fotheringham

Red Bull-Bora-Hansgrohe confirm pre-Tour de France sponsor launch

Red Bull Tour de France Primož Roglič BORAhansgrohe Red BullBoraHansgrohe
2024 Critérium du Dauphiné: Primož Roglič during one of the opening stages of the race.

Rebranded German WorldTour squad Red Bull-Bora-Hansgrohe will be officially launched in the countdown to the Tour de France, the team confirmed this week.

The addition of Red Bull was confirmed for the Bora-Hansgrohe squad earlier this season, with the announcement that a new U-23 team would form part of the sponsorship deal in 2025. A junior team, Grenke Auto Eder, already forms part of the squad’s broader infrastructure.

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