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Jon Lafayette

Record-Setting Super Bowl Helps TNT Sports Sell Out NBA All-Star Ads

NBA All Star Game.

Commercial inventory for TNT Sports’ coverage of the NBA’s All-Star Weekend is virtually sold out, adding momentum after Sunday’s record-setting Super Bowl.

Advertisers who spent big to create Super Bowl campaigns are using All-Star Weekend as a high-profile opportunity to extend those efforts, Jon Diament, executive VP, ad sales at TNT Sports parent Warner Bros. Discovery, told Broadcasting+Cable.

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