The 66th annual Grammy Awards, held on Sunday, proved to be a monumental success in terms of viewership. The show garnered an average of 16.9 million viewers, marking a significant increase of 34% compared to last year's broadcast, which reached 12.4 million viewers on average. This year's Grammy Awards was the most-watched ceremony since 2020, drawing in a massive audience.
These impressive numbers were calculated by considering both Nielsen's measurement of linear views on CBS and Paramount Global's data on streams from Paramount+, CBS.com, and the CBS app. Notably, Paramount+ experienced its highest Grammys viewership ever, with a staggering 173% increase in streams compared to the previous year.
