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The Independent UK
The Independent UK
National
Carsen Holaday

Rebel Creamery files for bankruptcy due to huge debts

Rebel Van Leeuwen
  • Low-carb ice cream maker Rebel Creamery has filed for Chapter 11 bankruptcy protection in the United States, listing between $10m and $50m in debts.
  • The Utah-based company's filing comes less than a month after losing a trademark lawsuit to rival brand Van Leeuwen.
  • Rebel was ordered to pay nearly $23.8m in profits after a judge ruled it intentionally copied Van Leeuwen's pastel, minimalist packaging.
  • The judge enjoined Rebel from selling products with the infringing packaging and ordered the brand to undergo a product redesign.
  • Two days before filing for bankruptcy, Rebel submitted an appeal against the court's trademark infringement ruling.

IN FULL

Popular ice cream brand sold at Walmart and Target files for bankruptcy

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