For decades, loyalty programs have been tied to everyday spending, including flights, hotels, and credit cards. Now, they are beginning to enter one of the world's largest financial markets: residential real estate.
Americans spend an average of $8,800 a year on credit cards, compared with the six- or seven-figure value of a typical real estate transaction. That imbalance is driving interest in new models that link property transactions to reward points, with the potential to deliver benefits at a much larger scale than traditional loyalty programs.
