Super cool British songstress RAYE stars in the latest SKIMS shape wear campaign alongside a stellar line up of breakthrough female artists that also includes Ice Spice, Nessa Barrett and PinkPantheress.
The four viral musicians, who boast a collective 1.5 billion streams on Spotify, reinforce the SKIMS ethos that shape wear is for the young and cool, and every shape and size.
“SKIMS has changed the game when it comes to inclusivity and representation, and I’m honoured to be a part of its community of confident women. This shapewear does exactly what it’s meant to!” said British singer songwriter RAYE, who has won over followers around the globe with her iconic single ‘Escapism.
She is joined in the campaign by fellow songstress Nessa Barrett, who is currently on a worldwide tour, plus American rapper Ice Spice and British vocalists and producer Pinkantheress, whose smash hit ‘Boy’s a Liar Pt. 2,’ reached No. 1 on Billboards’ streaming chart and is currently No. 8 on Billboards’ Hot 100 chart.
“SKIMS just gets it and makes me feel extra snatched,” said Ice Spice, with Pinkpantheress adding: “These styles empower me to try clothes I wouldn’t have tried before and make me feel so comfortable and secure.”
“This next generation of musical talent really embodies how our customers wear our shapewear today,” said Jens Grede, CEO of SKIMS. “From our bodysuits going viral on Tik Tok to having a waitlist of over 1.5 million people, this category has never been hotter for us, and I’m thrilled that we’re continuing to innovate within it in such an exciting way”
Shot and directed by renowned artist and photographer Vanessa Beecroft, the campaign sees the musical sensations pose in the new Everyday Sculpt Collection, a selection of lightweight, everyday sculpting bralettes, thongs and bodysuits, that hits stores tomorrow.
“I’m excited to launch this next generation of SKIMS shapewear with a campaign that celebrates these incredible musical artists,” said Kim Kardashian, co-founder and creative director of SKIMS. “Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE are super talented women and truly reflect our SKIMS community.”
