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Fortune
Fortune
Ryan Hogg

Range Rovers plummet in value despite $13 million push to theft-proof SUVs

Catherine, Princess of Wales arrives, in her Range Rover car, (Credit: Max Mumby/Indigo/Getty Images)

Range Rovers are the toast of the U.K.’s wealthy, occupying the driveways of famous soccer players in affluent suburbs and lining the streets of the most exclusive zip codes in London. The problem? They have become just as popular with thieves.

The theft of Range Rovers—the luxury SUVs operating under the Jaguar Land Rover brand—has soared in recent years as criminals have found new sophisticated ways to hijack the vehicles, which command a starting price of just over £103,000 ($130,400). 

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