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PC Gamer
PC Gamer
Andy Chalk

Randy Pitchford says Gearbox has a firm no-AI policy after posting an AI-generated image of an AI working at Gearbox

Randy Pitchford at the "Now You See Me: Now You Don't" world premiere held at The Lighthouse Pier 61 on November 10, 2025 in New York, New York. (Photo by Stephanie Augello/Variety via Getty Images).

Gearbox boss Randy Pitchford is making friends and influencing people on social media, which is to say that he's repeatedly insisting the studio does not use generative AI in a professional capacity (and occasionally calling people names) after a gen AI image he posted over the weekend drew a pretty negative reaction from followers.

The whole thing started on May 3: "I asked my primary AI tool to generate a selfie that indicates how they feel based on how I interact with it and this is what it generated (note: background words were not prompted and have zero relationship to anything real)," he wrote on X.

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