LOS ANGELES — I hopped out of my Uber and decided to just walk. The Super Bowl was nearly four hours away, but the traffic near SoFi Stadium was already impossible. The only thing more difficult than reaching 25 mph was finding a house in the neighborhood I was in that seemed to care that the Super Bowl was being played a few blocks away.
There were more residents standing on corners Sunday with signs about available parking than signs celebrating the local team that was playing in the biggest sporting event of the year just a few blocks away. It was an unexpected sight given the NFL had its highest regular season ratings in six years and the postseason also enjoyed a significant viewership bump. Perhaps SoFi's neighbors aren't football fans. Maybe they root for the San Francisco 49ers or Las Vegas Raiders. Or maybe near Manchester Avenue and Crenshaw Boulevard they don't care enough about the Rams to hang a pro-Rams sign.
Sean McVay is in position to change that — if he stays.
