May 4 is widely known as Star Wars Day (May the fourth be with you), and we've seen a few automaker nods to the famous sci-fi franchise shared on social media. They've all been in good fun, though Ram goes a step further by previewing something coming on May 10.
The truck brand shared a short, abstract teaser video across its social media platforms depicting a swirling storm. Through wind noise, we briefly hear the sound of an engine, accompanied by faint headlights emerging from the clouds. Being a teaser, the video cuts off before we see or hear anything further, simply promising a new force is landing with a date of May 10, 2023 – hence the timing of the announcement falling on Star Wars Day.
