A new teaser from Ram provides another look at its upcoming electric pickup truck. The new video, out today, just so happens to debut the day before Ford begins producing the Lightning, its own all-electric truck. In a tweet of the video, Ram said that it was “Time to steal some thunder.”
The new teaser, a short video posted across the brand’s social media accounts and YouTube, shows off the truck’s silhouette head-on and its unique lighting signature. The truck features dual running lights that bracket an illuminated Ram badge in the center, likely branching out and around the pickup’s headlights, though we can’t see them. The teaser shows a truck with a tall, chiseled hood, stretched fenders over the wheels, and a double-bubble roof.
