If there's any fashion brand who has an authentic staying power, it's Ralph Lauren. Since launching his namesake label nearly 60 years ago, the designer has amassed a reputation for crafting denim, sportswear and other classic pieces that are quintessential Americana. He's even ventured into other categories like fragrance. He's continuing this dominance by kicking off September's New York Fashion Week with a destination show in one of his favorite places in the world: the Hamptons.
The luxurious community that's known for its clean beaches and shingle houses is a safe haven for the mogul. It's been part of the brand's ethos and identity for decades as Lauren and his family have been spending time on the island since the 70s, even renting houses in Southampton, Amagansett and East Hampton before purchasing their first home in Montauk in the 90s.
