Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Economic Times
The Economic Times
National
Advaita Suresh

Quote of the Day by Niccolò Machiavelli: “Men are driven by two principal impulses, either by love or by fear” — Inspiring lessons on human behavior, decision-making and why motivation comes from love or pressure by the philosopher known for his insights into human nature and political strategy

Quote of the Day by Niccolò Machiavelli: Human behavior is often shaped by deep emotional forces that influence how people think, act, and respond in different situations. Love represents trust, connection, and positive motivation that encourages loyalty, cooperation, and understanding. Fear represents caution, authority, and the instinct to protect oneself from harm or loss.

His powerful quote, “Men are driven by two principal impulses, either by love or by fear,” highlights how these two fundamental emotions guide decision-making in relationships, leadership, and society. In today’s world of psychology, communication, and social interaction, this idea remains highly relevant. It reminds us that human actions are often influenced not just by logic, but by emotional motivation and self-preservation. Machiavelli’s words continue to inspire reflection on how love and fear shape behavior, influence choices, and define the way people respond to the world around them.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.