New Delhi: The rapidly growing India's quick-commerce sector could see greater pricing discipline going ahead as platforms moderate discounts and raise delivery and cashback thresholds, suggesting a gradual shift in competition from aggressive price-led customer acquisition towards balancing growth with profitability, according to Jefferies.
"Overall, discounting remains a key acquisition lever, but intensity continues to moderate," Jefferies said in a research report, adding that early signs of competition stabilising are visible through rising delivery and cashback thresholds.
