It was a treasured moment for most people who were watching and now Paddington's meeting with the Queen during the Platinum Jubilee celebrations is in the running to be voted the TV moment of the year at the Bafta Television Awards.
The now iconic comedy sketch, part of the BBC's Party At The Palace broadcast, saw the duffle-coat-wearing bear offer the late monarch a marmalade sandwich from his hat during a cream tea at Buckingham Palace.
The monarch responded by revealing she also loves marmalade sandwiches, and keeps an emergency stash in her handbag "for later".