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Business
Jeff Bak

Putting an End to Sports Streaming Frustrations (B+C Guest Blog)

Football on TV.

Pick your favorite hyperbolic sports metaphor and the business of sports is probably achieving it. In an era marked by massive sports streaming deals and surging fan viewership, market forecasts predict sports rights will soon top $30 billion. 

But the growing pains are real, especially for frustrated fans who endure whiplash trying to figure out which platform on a given night is streaming the game they want to see. 

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