A smartphone’s success is ultimately decided by the people who buy it. In India, where consumers weigh features against price and have no shortage of options, even a well-equipped device must prove its worth in the market. For brands, the real measure of a launch lies in consumer demand, sales, and its ability to stand out in a competitive price segment. The Smartphones category at the ET Product of the Year Awards 2026 recognises devices that have made a mark in the Indian market, looking beyond specifications to the performance that sets them apart.
When Market Performance Matters More Than Specifications
