Get all your news in one place.
100's of premium titles.
One app.
Start reading
Evening Standard
Evening Standard
Entertainment
Vicky Jessop

From The Drama to The Devil Wears Prada: Have we hit peak performative press tour?

Even people who don’t care about fashion would be hard-pressed to ignore the whirlwind Devil Wears Prada publicity blitz happening right now.

On the menu? Meryl Streep wearing a cerulean sweater – a living meme plucked straight from the first film, and now monetised. Fans, too, can get their hands on this for a breezy $49.99, or perhaps a baseball cap from the same range. We’ve also been treated to Meryl Streep and Anne Hathaway debuting their many red carpet looks on the DWP global premiere tour – many of which, like Hathaway’s slouchy thigh-high leather boots, contain little nods to the Y2K fashion of the first film.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.