Purple pavement markings part of Mind the Grab campaign to tackle phone theft

The purple line outside Currys in London’s Oxford Street in London is part of the retailer’s ‘Mind the Grab’ campaign (Kieran Cleeves Media Assignments/PA) - (PA Wire)

Purple lines with the warning “Mind the Grab” have been marked on London’s busy Oxford Street to help tackle phone theft.

The campaign, which is supported by the Metropolitan Police, Westminster Council and Crimestoppers, features the markings on the pavement at the central London location that is usually packed with shoppers, commuters and tourists.