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Bangkok Post
Bangkok Post
Business

Pundit: Define your outcome, then use tech

Piti Tantakasem Thailand Michael Chen Economy Artificial Intelligence Microsoft
From left: Mr Chen, Mr Piti and Mr Santitarn engage in a panel discussion at a Microsoft forum.

Thailand should develop clear business goals and a method for measuring outcomes that integrates artificial intelligence (AI) into the economy rather than buying AI platform licences and giving them away for free, say economists.

"Organisations should not start their AI journey by blindly buying AI licences for all employees, nor should AI projects be dumped onto the IT department," Piti Tantakasem, chief executive of TMBThanachart Bank, said on Tuesday during a panel discussion at Microsoft's global AI annual exhibition in Thailand.

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