Big changes are coming to the Premier League as German sportswear giant PUMA secures a monumental deal to provide the official match balls from the start of the 2025/26 season, reported ESPN. This marks a major shift, ending the league’s long-standing partnership with Nike and placing PUMA at the heart of the world’s most-watched football competition.
With the Premier League broadcast to a staggering 900 million homes across 189 countries, this partnership is a huge win for PUMA’s global brand presence. CEO Arne Freundt highlighted the significance of the deal, calling it “an important step in PUMA’s brand elevation strategy.”
