Puma seeks to become major sportswear player

Mr Tsai at Puma's flagship store on the ground floor of Siam Center.

After expanding its business in Thailand via authorised local distributors for 20 years, Puma, a German athletic and casual footwear manufacturer, has changed its business model, setting up its own subsidiary to run the business in Thailand.

Puma wants to become a key player in the local sportswear market in five years.